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See it on Socials
Keeps Them Busy For AGES 😂
Perfect Mental Stimulation 🧠
Licking Time = Calm Time 🐾
Their New Favourite Treat Routine 😋
Product description
Soothe, feed, and engage your dog with BullyBillows Dog Licking Munch Mats®. A versatile dog enrichment toy designed to promote calm behaviour, slow feeding, and everyday mental stimulation.
Slow Down Mealtimes
Supports Healthy Digestion
Dog Enrichment & Mental Stimulation
Engineered with four textured enrichment zones, these lick mats encourage licking and slower eating, helping to reduce anxiety, prevent boredom, and support healthier digestion. The strong suction base keeps the mat securely in place on smooth surfaces, making it ideal for bath time, grooming, crate training, or daily enrichment routines.
Crafted from non-toxic, dog-safe silicone, each lick mat is soft yet durable, easy to clean, and built for repeated use. Available in five colours and finished with signature BullyBillows branding, the mats are compatible with spreads, raw food, treats or dog supplements by giving you a simple way to add enrichment into your dog’s day.
Key Benefits
Dog enrichment toy - supports mental stimulation and reduces boredom
Slow feeder mat for dogs - helps reduce anxiety and encourages calmer behaviour
Textured enrichment zones – promote licking for focus and engagement
Strong suction base – prevents slipping during feeding or grooming
Durable, pet-safe silicone – soft, long-lasting, and easy to clean
Multi-use design – ideal for grooming, crate time, training, or enrichment
Material
Silicone (non-toxic, pet-safe)
Safety Notice
Do not leave unattended or within reach of dogs when not in use
Trade Mark No: UK00004313315
Hear it directly from our ambassadors
@gsdbear
Once you’ve tried BullyBillows, you’ll never go anywhere else. The quality and range of their products is unmatched, and the team are just fantastic. We’ve been with them since 2020 and we’ve never looked back!
@meko_xlbully
BullyBillows combines strength, comfort, and style perfectly for dogs like Meko. We absolutely adore BullyBillows.
@thepuggysmalls
We have so many goodies from BullyBillows, from harnesses, leads, dog chews and beds, they tick all the boxes to keep my precious pugs happy, cosy, safe and oh so stylish!
@swedishbulldogfamily
Finding products that our bulldogs genuinely feel comfortable wearing changed everything for us, and that’s exactly what BullyBillows gave us.
Customer Reviews
Overall rating: 5.0 / 5 from 27 reviews.
This is the best quality lick mat I’ve ever bought! I love that it has a little dish on it so I can put kefir or goat’s milk in there. It’s great quality and I love all the different textures on it.My staffy loves licking every bit of his food up
Stopped using lick mats do to size and lack of strength. Happened upon these and love them. Dogs don't try to chew them. Multiple sensory spots on the mat making it more interesting for my dogs. Mat is spacious between spots making it easy to clean.Beautiful mat approved by me but most importantly my dogs!
My dog absolutely loves his lickie mat especially frozen during the recent heatwave. There are lots of different textures and suction cups keep it still while he uses it. Easy to clean. Glad I brought it.
Super cool lickimat, like the large version it has lots of unique textures and keeps things interesting for my dog who is usually a whizz at lickimats but this did slow her down. The back suction is perfect for sticking onto tiles during drying!
These are super cool lickimats, the details are awesome and very unique, not only to look at but provide various textures. Love the suction back as they work great for baths and drying.
We bought the large mat and although it is aimed at bigger dogs our Frenchie loves it because we can get more of the stuff she loves on it!
Love the little bowl which she loves a raw egg or some natural yoghurt in
The suckers underneath stick to our hard floor like a limpet avoiding and messes when she gets stuck into her food
Very impressed and would recommend.
Met the lovely team at the BB stand last week, just had to get one of the munch mats for our boy Frank, love the different textures and how sturdy it is
My 7 month old puppy is so greedy and eats so fast but using his mat has really slowed him down and instead of eating his meal in under 30 seconds its now taking minutes, thank you.
Yes, but under supervision. Lick mats made from non-toxic, food-safe silicone are safe for most dogs. Dogs that chew rather than lick should be watched more closely, and mats should always be removed once your dog has finished.
How often should you give your dog a lick mat?
It's safe to use a lick mat daily as part of a feeding or calming routine, kept to short sessions of 10 to 20 minutes. Rotate toppers to keep it interesting, and match portions to your dog's normal daily food allowance.
How to wash a lick mat?
Washing BullyBillows Lick mats are easy, we recommend washing by hand with hot/warm water and washing up liquid, make sure you get into all those nooks and crannies. We don't advise putting in a dishwasher for cleaning.
Are you supposed to freeze lick mats for dogs?
Freezing a lick mat is one of the easiest ways to slow your dog down. The cold makes the topping harder to lick off, so it takes longer to finish and keeps them occupied for longer. It's especially handy in hot weather, since a frozen mat stays appealing for longer and gives your dog a cool treat to work through. Freeze it for 1 to 2 hours and check the topping isn't a solid block before giving it to your dog.
When should you use a lick mat?
A lick mat works well at mealtimes to slow down fast eaters, during grooming, baths or nail trims, and while crate training or settling into a new routine. It's also useful before car journeys or vet visits to help ease anxiety.
Top Tips for using a lick mat
Stick it to a smooth, flat surface using the suction base
Start with soft, easy-to-lick toppers before freezing
Wash it after every use to keep it hygienic
Supervise, especially with puppies or dogs prone to chewing